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Our pricing policy: Pay what feels good

Daniel Sim

This policy was originally created by Lightward, then adopted and modified by App Store Analytics in 2023 under a Creative Commons Attribution 4.0 International License.

Our top priority is to create health for ourselves, and to give you the best tools we can for creating health for you. (We interpret “health” broadly: healthy transactions created in healthy business can enable health in a million other areas.)

We believe (a) that the financial side of this is as important to get right as the functional side, and (b) that the best way to guarantee healthy financial movement is through clear and invitingly open conversation.

In practice, here's what that means:

  1. When you do business with us, we suggest a price based on what we know about you.
  2. If the price feels good to you, you pay it – no further conversation needed.
  3. If the price we suggest doesn't feel good, you tell us what price does feel good to you. This is important: the price we suggested was based on the best knowledge we had, but we're not claiming to know your entire story. In this part of the conversation, we rely on you to improve our knowledge of what's right for you, by asking you specifically what price you'll feel good paying.
  4. Our turn! If we can meet you at that number, we will, and we all proceed. If we can't, then we'll talk about that too – it'll be our turn to execute step 3.

A note about “what feels good”: when talking about numbers, it’s that sweet spot where you feel you’re appropriately investing in something. Only you know what that number is for you, where you’re neither straining yourself to afford the thing, nor paying a number that represents undervaluing what you receive. If that gives you pause, it’s okay. Take a minute and feel it out. :)

That's the entire policy. This applies to all App Store Analytics plans.

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